Two architects, reluctantly dressed in lycra, were sitting on a tiny bed in one of the shabbiest huts in India. On the floor lay a dirty, turquoise plastic yoga mat with frayed edges curling stubbornly upwards. One of the two reached down to scratch the mat’s surface, then looked up in disbelief. “Is this what you have been teaching on for the last month? Every day?" The other one shook her head. "Believe it or not, this mat was the best I could find." She laughed. "You want to start sketching?”
That´s how it started. Learn more about our story here
As architects, we are very particular when it comes to scale, proportions, texture, density and feel. The coarseness of concrete, the smoothness of soft fabric and the precision of architectural drawings. We create items and experiences of supreme design, made with the highest quality materials with the aim to reenvision how you perceive yoga. For us, the existence of an item is justified only insofar as it does a good job interacting with one´s senses and enhancing one´s experiences. The world of yoga has up until now been the propriety of lotus lovers and chakra symbol proponents. We say no more.
Read more about our design ideology here
BIOMETRICS OF YOGA
Biometrics is the science of body measurements and the relationship between its different parts and proportions. The angles created from bending joints and the distances produced by moving in space. Our supreme yoga mat comes in three black variations, AVANT, MODY and PRIME, all with unique laser etched lines in the surface layer. These alignment guides are derived from a thorough analysis of yoga positions and fulfil different functions in guiding placement of the hands and feet. With the support you need to create anatomically correct positions suited to your body, self-adjustment during a yoga class becomes exceptionally easy. Learn all about biometrics and our alignment guides here
In the pipeline
Our next mission is to release a line of bags - durable backpacks to be used for traveling, work and yoga. We are also making plans for a clothing line - apparel that will support lazing around the house as well as going out or pressing up into a handstand.
Furö Studios creates and executes tailor-made events. Upcoming on Friday 7 February is an Afterwork Rocket Masterclass with Frida Strarvid, practiced to the sounds of live DJ Magnus Bohlin and followed by a delicious Asian-inspired appetiser signed by top chef Frida Ronge. Read more about all our events on our sessions page, and find your ticket link to our upcoming event here!
Thus spoke some really cool people - FRIDA RONGE
Not only a top chef and the culinary director of TAK, Frida is also a precious friend and a hardcore yogi. She is a quality freak when it comes to sushi knives and yoga mats alike, and her headstand practice has lately been starting to look - let's be honest - pretty damn awesome! If you want to read more about Frida and her food - visit her website!