3 Years of research & design development and 10.000 hours in the studio created the Series 01 Mat
Series 01 is designed to give superb grip to your hands and feet and great cushioning for your joints. With a minimalist design and stringent alignment guides, it is a little bit longer and wider than most other mats. Made of natural rubber and biodegradable vegan leather, you will receive your Series 01 yoga mat in a beautiful, gift-ready and fully recyclable package. Rip it open like a child on Christmas. Let the fun start.
Love from our customers
"This is the best Yoga mat I have ever had! I do yoga at least 5 times a week. I use my mat for Hot Yoga and not Hot Yoga. Vinyasa, Rocket, Asthanga, Hata. It works great for all practices. This mat now feels like my home and I carry it wherever I go. Perfect grip, firm for good balance and the grip gets even better when it gets wet in the heat. It doesn't hurt that it looks great too! Your quest in search of the perfect mat can end here!" - Sofia H. on the Series 01 Avant yoga mat
The 5 Pillars of Furö Studios
1 - GRIP
We are singling out grip as the primordial function that needs to be exceptional in a yoga mat. We are millions of people who have sworn between gritted teeth mid-class about a pair of hands slipping forward in down dog. Feet that slide apart in extended side angle. Elbows that flare to the sides in pincha mayurasana. It´s not fun at all. Apart from being annoying and taking the focus away from your practice, a slippery mat in an inversion is a risky thing. Finding the material with the best possible grip has taken years of sampling and product refinement. We landed on a sturdy vegan leather surface that honestly gives a grip better than anything we have seen before. Believe it or not, but as your hands get sweaty, the grip keeps getting better. Oh, and did we mention the vegan leather is bio-degradable? Ok, now we did!
2 - DESIGN
The world of yoga has up until now been the propriety of lotus lovers and chakra symbol proponents. It´s not quite like that anymore. At Furö Studios we are not interested in fluff, we just want to upgrade all the important stuff and chuck the unnecessary. For us, the existence of an item is justified only insofar as it does a good job interacting with your senses and enhancing your experiences. We deliver top quality gear for the design driven, annoyingly picky customer, because that is who we are and what we want. We are not interested in trends but employ timeless design values that bear witness of fortitude and endurance. Everything we do is driven by the aim to up the game of how you perceive yoga.
Read more about our design ideology here
3 - FUNCTION
As you practice, your mat is your temporary home. If you are a bit wider over the shoulders than a skinny Indian boy, you might struggle to fit. We have added a few extra centimeters to the width and length, which makes our mat more comfortable for all types of bodies. Also, as you put weight on your joints, the mat needs to be soft enough to give comfort, yet sturdy enough to not give way under pressure. We have chosen a combination of rubber and PU that gives exactly the right kind of cushioning and support. Finally, you need trust that the mat will stay still, regardless of your motion. A mat that slides will make you insecure and you will start limiting your movements and your progress. The base layer of rubber ensures that where you roll out your mat, that´s where it will stay.
4 - ALIGNMENT
In accordance with our belief that unnecessary ornamentation takes your mind away from focus, we have aimed to create the ultimate guideline system that will assist your practice - keeping the necessary while eliminating all distractions.
The Series 01 yoga mat comes in three black variations, AVANT, MODY and PRIME, all with unique laser etched lines in the surface layer. These alignment guides are derived from a thorough analysis of yoga positions and will guide you to create anatomically correct positions suited to your body. Used not for absolute placement but as reference guides, self-adjustment during a yoga class becomes exceptionally easy. Learn more about our alignment guides here!
5 - SUSTAINABILITY
In yoga as in life, there´s no way to avoid consumption altogether. But we can all choose wisely. The few objects you need to make your daily life easier and your yoga practice better, can be designed to last a long time, and can be chosen because of their exceptional material qualities. At Furö Studios, we strive to find the optimal combination of sourcing environmentally sustainable materials and designing our items in a way that will make you want to take care of them and use them for long. And of course we are 100% vegan.
But since sustainability is a multi-layered subject and we take it seriously, we have thought loads more about it. Read it all here!
Furö Studios not only creates top quality products. We also plan and execute tailor-made events - small scale as well as large. Striving to always find the perfect venue and atmosphere, we combine meditation, yoga, live DJ, drinks, nibbles and everything else you long for in the morning, after work or late at night. Find all about past and upcoming sessions here!
In the pipeline
Currently in production is a line of bags - durable backpacks to be used for traveling, work and yoga. Look out during the fall 2020 as this collection of black, no-bullshit bags will hit the market. If we can afford it, we will add a cherry on top in form of a strict little wash bag to carry your sweaty yoga clothes and shampoo bottles. Want to be the first to know? Sign up to our newsletter.
Thus spoke some really cool people - Juhani Pallasmaa
A platform for talks about all our favourite subjects - creativity, art and design. This time we turn our attention to Finnish architect and Furö Studios house guru Juhani Pallasmaa. Active since the 1960s with a CV that would make any designer´s knees soften, we met him in an interview about how the human experience is... everything. Read it all!