"Trust the Swedes to design a yoga mat so stylish, you’ll never want to roll it away. Minimalist in design, it’s also longer and wider than your average mat with a deep grip that means you can hold poses for longer and with better technique. There’s even discreet biometric ingrainings on the matt leather top ensuring your crow pose looks as clean and elegant as the mat you’re doing it on."
EDITOR-IN-CHIEF ELLE UK, FARRAH STORR
MADNESS OF MARCH
This year we are introducing Madness of March - a yearly recurring feast for every future March to come! We recognize the beauty of this distinctly human trait, toast to some of its best interpreters, and celebrate with a full month of 15% discount on ALL our products! "I´m attracted to demons", Susan Sontag writes in her journal in 1966, "to the demons in people. Only that? Ultimately, yes. Madness, but high-temperature anti-mainstream madness: People with their own generators." What can we say? Susan, we agree!
PRACTICE ONLINE WITH FRIDA STARVID
Our founder Frida Starvid is a teacher of Ashtanga, Vinyasa, Rocket and Yin yoga. She teaches regularly in Stockholm and has a wide selection of free classes online. If you are up for a challenging home practice, this is for you! You will find 60-120 minute Rocket classes as well as short flows, daily breath work, meditations and tutorials to many advanced asanas. Curious? Well, come on then!
Thus spoke some really cool people - Juhani Pallasmaa
A platform for talks about all our favourite subjects - creativity, art, yoga and design. This time we turn our attention to Finnish architect and Furö Studios house guru Juhani Pallasmaa. Active since the 1960s with a CV that would make any designer´s knees soften, we met him in an interview about how the human experience is... everything.