Two architects, reluctantly dressed in lycra, were sitting on a tiny bed in one of the shabbiest huts in India. On the floor lay a dirty, turquoise plastic yoga mat with frayed edges curling stubbornly upwards. One of the two reached down to scratch the mat’s surface, then looked up in disbelief. “Is this what you have been teaching on for the last month? Every day?" The other one shook her head. "Believe it or not, this mat was the best I could find." She laughed. "You want to start sketching?” This is where it all started - Furö Studios was born. Dive deeper into our story here
As architects, we are very particular when it comes to scale, proportions, texture, density and feel. The coarseness of concrete, the smoothness of soft fabric and the precision of architectural drawings. We create items and experiences of supreme design, made with the highest quality materials and aiming to reenvision how you perceive yoga. For us, the existence of an item is justified only insofar as it does a good job interacting with one´s senses and enhancing one´s experiences. The world of yoga has up until now been the propriety of lotus lovers and chakra symbol proponents. We say no more.
BIOMETRICS OF YOGA
Biometrics is the science of body measurements and the relationship between its different parts and proportions. The angles created from bending joints and the distances produced by moving in space. Our supreme yoga mat comes in three black variations, AVANT, MODY and PRIME, all with unique laser etched lines in the surface layer. These alignment guides are derived from a thorough analysis of yoga positions, and fulfil different functions in guiding placement of the hands and feet. With the support you need to create anatomically correct and safe positions suited to your body, self-adjustment during a yoga class becomes exceptionally easy. Learn all about the alignment guides here
supreme Christmas offer!
We love Christmas. At least in theory. At least if we can stand on a mat from time to time, to clear our minds from the stress and our bodies from those truffles. Why not pass the love on by offering our Yoga Mat and Carrying Strap to someone special - it´s the perfect supreme gift combo. For the yogi who loves design, and the designer who loves yoga. Find it here
Where to find us
Furö is represented in selected stores and studios, soon throughout the urban hubs of Europe. You currently find us at Urban Om, Altromondo Yoga and NK Sports in Stockholm, Hot Yoga Malmö and Studio Frid in Malmö. You want to feel the mat IRL? Get your directions to the shops by clicking their respective names.
Thus spoke some really cool people - FRIDA RONGE
Not only a top chef and the culinary director of TAK, Frida is also a precious friend and a hardcore yogi. She is a quality freak when it comes to sushi knives and yoga mats alike, and her headstand practice has lately been starting to look - let's be honest - pretty damn awesome! If you want to read more about Frida and her food - visit her website!