Furö Studios is an interdisciplinary design studio founded by Frida and Jesper Starvid, both passionate architects and yogis. When we first met, Frida was roaming the world, had decided to leave architecture behind and was planning to explore life as a beach bum in Mexico. But as she came home briefly to repack her bags, she ran into Jesper, and in a couple of months Cancún was replaced for Stockholm. Nowadays, apart from running Furö, Frida works as a yoga teacher in studios and teacher trainings in Sweden and abroad. Jesper practices yoga regularly, complementing his architectural work.
In our dreams, we still live in a bungalow on a beach with nothing to worry about apart from where the next wave comes from. In reality, our life is one in central Stockholm. There are kids in the house, full time work to carry out, dinners to be cooked and drinks to be downed. In the mess of daily life, yoga can be somewhat of a lifesaver. But these two things – daily life and yoga - can seem strangely divided. The vision of Furö Studios is to bridge this gap, delivering top quality gear without sacrificing style and design on the way. With our architectural background, we draw inspiration from art, design and fashion and fuse this with our deep knowledge about how the body works and moves during yoga. For us, it´s in the mediation between the user and the world that a design acquires meaning.
The name Furö is derived from a tiny island on the southeast coast of Sweden, where we have driven down to camp in the summer. This little island is comprised of 500 million year old sandstone and is inhabited by nothing but some rare Caspian terns and a couple of Swedish birch trees. Furö is a harsh place. It´s completely desolate. And it´s very, very beautiful.