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The Story

Two architects, reluctantly dressed in lycra, were sitting on a tiny bed in one of the shabbiest huts in India. On the floor lay a dirty, turquoise plastic yoga mat with frayed edges curling stubbornly upwards. One of the two reached down to scratch the mat’s surface, then looked up in disbelief. “Is this what you have been teaching on for the last month? Every day?" The other one shook her head. "Believe it or not, this mat was the best I could find." She laughed. "You want to start sketching?”

So that´s how we came to start Furö Studios, an eclectic design studio in Stockholm. We - founders Frida and Jesper Starvid - are both passionate architects and reluctant yoga nerds. Aside from running Furö Studios together, Jesper works as an architect at renown Swedish firm Kjellander Sjöberg. Frida does all of the brand´s design work and gives regular yoga classes and workshops in Sweden and internationally.

In spirit, we are still living in a bungalow on a beach with nothing to worry about apart from where the next wave comes from. Our real life, however, is not exactly that. We live in central Stockholm with kids in the house, full time work to fulfil, dinners to cook and drinks to down. In the mess of daily life, yoga can be somewhat of a lifesaver. At times, however, you might feel like you become someone else when you do yoga. It´s like you become "a yogi." You know. Problematic. 

The vision of Furö Studios is to bridge that weird identity gap. That´s why we deliver top quality gear without ever sacrificing design and aesthetics on the way. With our architectural background, we draw inspiration from art, design and fashion more than sports. Then we combine it with our profound knowledge of how the body moves and behaves in yoga. For us, it is in the mediation between the user and the world that a design acquires meaning.

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