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About Us (new)

Furö Studios is an eclectic design studio founded by Frida and Jesper Starvid, both passionate architects and yogis. In 2016, Frida was roaming the world, having decided to leave architecture behind and was planning to explore life as a beach bum in Mexico. However, coming home briefly to repack her bags, she met Jesper, then partner at a large architecture firm. Within a couple of months, Cancún was replaced with Stockholm. Nowadays, aside from running Furö Studios with Jesper, Frida works as a yoga teacher in studios as well as teacher trainings in Sweden and internationally.

In spirit, we are living in a bungalow on a beach with nothing to worry about apart from where the next wave comes from. Our actual life, in practice, is in central Stockholm; there are kids in the house, full time work to fulfil, dinners to cook, and drinks to be downed. In the mess of daily life, yoga can be somewhat of a lifesaver. However, these two things – daily life and yoga - can seem strangely divided. The vision of Furö Studios is to bridge this gap, delivering top quality gear without sacrificing style and design on the way. With our architectural background, we draw inspiration from art, design and fashion and combine this with our deep knowledge about how the body works and moves during yoga. For us, it is in the mediation between the user and the world that a design acquires meaning.

The name Furö is derived from a tiny island on the southeast coast of Sweden, where we have driven down to camp in the summer. This little island is comprised of 500 million year old sandstone and is inhabited by nothing but some rare Caspian terns and a couple of Swedish birch trees. Furö is a harsh place. It´s completely desolate. And it´s very, very beautiful.