new BAG COLLECTION

Bags for Work, Yoga, Leisure and More

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04 RAT

Sturdy Rolltop Backpack

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09 PLATH

Crossbody Bag For Yoga Mat

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06 GRAY

Minimalist Functional Wash Bag

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13 BARO

Fragrant Palo Santo Sticks

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SERIES 01 YOGA MAT

For supreme grip and alignment

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"nothing happens at the snap of a finger"

Furö meets online giant Patrick Beach in a chat about how everything is a process and how life just... happens.

Read the interview

"Trust the Swedes to design a yoga mat so stylish, you’ll never want to roll it away. Minimalist in design, it’s also longer and wider than your average mat with a deep grip that means you can hold poses for longer and with better technique. There’s even discreet biometric ingrainings on the matt leather top ensuring your crow pose looks as clean and elegant as the mat you’re doing it on."

EDITOR-IN-CHIEF ELLE UK, FARRAH STORR

"This mat is spectacular. It's a little bit wider than a standard mat and offers great cushion. The design is city slick and the matching carrier strap is très chic. The surface is perfectly sticky, it almost feels like skin - the experience is visceral and the mat seems to have a life of it's own. It's not something you practice on, you commune with it. I LOVE this mat!"

- ANGELA JERVIS-READ, YOGA TEACHER TRAINER, CANADA, ON A 01 SERIES PRIME MAT

GET TO KNOW US BETTER

FS - AESTHETICS OF THE CORPOREAL

For us, the existence of an item is justified only insofar as it does a good job interacting with your body and senses, enhancing your experience of the world. At Furö Studios we rest heavily on our Scandinavian design heritage. We are not interested in fluff, but want to upgrade all the important stuff and chuck the unnecessary. Sounds nutty? Or sounds like exactly what you´re longing for in yoga?

READ ABOUT OUR DESIGN

PRACTICE ONLINE WITH FRIDA STARVID

Our founder Frida Starvid is a teacher of Ashtanga, Vinyasa, Rocket and Yin yoga. She teaches regularly in Stockholm and has a wide selection of free classes online. If you are up for a challenging home practice, this is for you! You will find 60-120 minute Rocket classes as well as short flows, daily breath work, meditations and tutorials to many advanced asanas. Curious? Well, come on then!

ONLINE CLASSES

Thus spoke some really cool people - Patrick Beach

A platform for talks about all our favourite subjects - creativity, art, yoga and design. This time we turn our attention to world-wide travelling yogi and and Furö Studios source of inspiration Patrick Beach. A huge presence online, we talk about yoga philosophy, why learning handstands is only as important as it is to you, and how everything in life is a process.

MEET PATRICK BEACH

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